Milwaukee sports-radio

OnMilwaukee.com Sports: Milwaukee doesnt need a Madison sports

Milwaukee radio’s crowded sports-talk market will become even more jam-packed as WOKY-AM (920) changes from a classic country format to all-sports Jan. 7.

WOKY is owned by Clear Channel Media, San Antonio. The station will be called “The Big 920” and will feature local Wisconsin sports-talk personalities, including Wisconsin Badgers announcers Matt Lepay and Mike Lucas, and national sports-talk hosts, including Dan Patrick.

Milwaukee already has two full-time English-language sports-talk stations: WAUK-AM (540), which is owned by Good Karma Broadcasting, and WSSP-AM (1250), which is owned by Entercom Communications. In addition, news-talk-sports station WTMJ-AM, which is owned by Journal Communications in Milwaukee, runs sports-talk shows on evenings and weekends and is the flagship station for Green Bay Packers, the Milwaukee Brewers and the Milwaukee Bucks. The station also carries Wisconsin Badgers football and men’s basketball. Good Karma also runs Spanish-language WRRD-AM (1510) ESPN Deportes.

“The Big 920” will also carry NFL Monday, Sunday and Thursday night games, NFL playoffs and the Super Bowl, the NCAA Basketball Tournament in March and NASCAR racing.

The same format runs on Clear Channel’s WTSO-AM in Madison.

Why would Clear Channel enter the sports-heavy Milwaukee radio market with a sports format?

“Because we’re better — because we’re local, ” Jeff Tyler, market manager for Clear Channel, told me.

Tyler told me WTSO has been very successful in Madison, winning the ratings in some time slots.

Rich Kirchen is The Business Journal's senior reporter. He covers health care, insurance, politics, media and marketing/advertising.
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