Memphis Sports Radio

Sports Connection - Memphis Daily News

New York City has two sports radio stations.

Memphis has five.

At that, radio consultant David Pearlman laughs.

"That's a lot of sports talk, " Pearlman said, before chuckling once more.

It's not a joke. It's the reality of the local market after last week's switch of WMC-AM 790 from a classic country format to carrying Fox Sports Radio programming and some spillover in live events from WMFS-AM/FM's growing portfolio.

Memphis, which ratings company Arbitron says is the nation's 51st-largest market with just shy of 1.1 million listeners 12 and over, doesn't lack for options for local sports fans.

On any given day in the city, one can hear The Commercial Appeal's columnist, CBSSports.com's national college basketball reporter, a host whose recent guests include former Vice President Dick Cheney and the smooth sponsor segues of the business' local patriarch. Play-by-play voices of seven teams pop up when their events are going on. (University of Memphis sports, perhaps the most lucrative live property in town, aren't even on a sports station. Tigers games air on WREC-AM 600, a news/talk station.)

Though it's hard for the listener to find a downside with all the options, the crowded market has raised eyebrows inside the business, with whispers about just who will survive and how they'll do it.

"It's absurd, " said George Lapides, whose show, currently on WHBQ-AM 560, has been airing for four decades. "There's not room for more than two."

KQPN-AM 730 host Chris Vernon, whose station held the Fox Sports Radio affiliation until last week, hopes the originality of his program will stand out.

"Of course there is too much sports radio, but what I have always counted on is that there's not enough good sports radio, " Vernon said.

WMFS-FM 92.9, which has been broadcasting as the local ESPN Radio affiliate for about two years and simulcasting on WMFS-AM 680, won the sports ratings battle in September. It narrowly edged WHBQ in Arbitron's estimates.

WHBQ, which is home to Lapides and a full schedule of local talk throughout the day, is the legacy name in the sports radio market. It went to an all-sports format almost 20 years ago.

KQPN doesn't subscribe to ratings, making it difficult to measure just how competitive the station is. Its 1, 000-watt tower is located in West Memphis, sometimes making it difficult to pick up in eastern Shelby County.

The flip of WMC from classic country to sports means a third sports radio station in Entercom's six-signal local portfolio.

Local market manager Dan Barron characterized the move as a matter of supply: With the recent moves Entercom has made gobbling up play-by-play affiliations -- including the offseason acquisition of the Grizzlies -- it needed somewhere to air the programming.


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2007-03-07 17:21:49 by Artinfo

News is not reported thru' just one method

Except for exclusives, most come off the Associated Press and like agencies and are picked up by newpapers and news organizations around the world.
A news story will most often appear in print, online and sometimes as part of a TV news program. TV news is one the least likely to have originated a story. That's not a given. But mostly they grab from incoming stories. Lately I think they pass them thru' the whitehouse for propagana approval but besides that, they pretty much get their news from AP
Example:
Associated Press Sports
MSNBC - 1 hour ago
MEMPHIS, Tenn

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