1930s radio shows

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Radio In The 1930s

For the radio, the 1930s was a golden age. At the start of the decade 12 million American households owned a radio, and by 1939 this total had exploded to more than 28 million.

But why was this ‘talking telegram’ so popular?

As technology improved radios became smaller and cheaper. They became the central piece of furniture in the average family’s living room, with parents and children alike, crowding around the set to hear the latest instalment of their favourite show.

Radio may have had such mass appeal because it was an excellent way of uniting communities of people, if only virtually.

It provided a great source of entertainment with much loved comedians such as Jack Benny and Fred Allen making their names on the wireless.

It marked the advent of the soap opera, a running story that people could return to, with characters they could sympathise with and love. The series ‘Our Gal Sunday’ - about a small town girl finding love with a wealthy Englishman - had the young women of the country glued to their sets.

Radio programs provided a source of inspiration, with heroes like the Lone Ranger and The Shadow getting embroiled in deadly capers. But they also promoted old-fashioned American family values and gave people a model to live by. On Wednesday nights at 8pm when the public tuned in to ‘One Man’s Family’ they were greeted with the opening: ‘Dedicated to the mothers and fathers of the younger generation and to their bewildering offspring.’

News broadcasts also influenced the way the public experienced current affairs. When the Hindenburg airship exploded in 1937, reporter Herb Morrison was on the scene, recording the events to be broadcast the following day.

But above all the radio provided a way to communicate like never before. Franklin Roosevelt’s ‘fireside chats’ helped the population feel closer to their president than ever.

By the end of the decade radio had exacted quite an influence on the American media. Advertisers capitalised on radio’s popularity and the idea of the ‘sponsor’ was born. Radio also helped establish the national broadcasting networks such as NBC and CBS, still present to this day.

After the 1930s the popularity of radio began to decline at the hands of newer, more visual technologies. But the influence of the ‘golden age of radio’ on the American way of life will never be forgotten.

Shamrock-n-Roll, Inc. 1930s Radio Show Classics - 1930s Music
Music (Shamrock-n-Roll, Inc.)
2005-02-16 15:09:38 by Justfactsman_4


It may seem strange to suggest that the study of propaganda has relevance to contemporary politics. After all, when most people think about propaganda, they think of the enormous campaigns that were waged by Hitler and Stalin in the 1930s. Since nothing comparable is being disseminated in our society today, many believe that propaganda is no longer an issue.
But propaganda can be as blatant as a swastika or as subtle as a joke. Its persuasive techniques are regularly applied by politicians, advertisers, journalists, radio personalities, and others who are interested in influencing human behavior

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