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Is Yahoo! Music the Next Amazon of Online Internet Radio? | Suite101

It's 11:45 on a Friday morning, and Claudia Pureco checks the audio levels while making sure her music is cued and scripts are in place.

She continues to promote today's show on various social-media sites up until the last minute.

"I think you do get a little nervous, " said Pureco, as she waited for her studio guest to arrive and chatted with listeners, some of whom had phoned in earlier. The radio show won't begin for another 15 minutes.

A computer-generated countdown blared through a pair of audio speakers. "One minute to airtime, " it said.

See behind-the-scenes look at production of "Charlotte View."

At noon, Pureco's 19-year-old son, Gabriel, a student at Davidson College, located near Charlotte, N.C., reads the introduction over music; moments later, Pureco welcomes her audience to "Charlotte View."

The show is live, but it doesn't originate from microphones in an expensive, soundproof radio studio in Charlotte, or use a transmitter atop a mountain outside the city; the show comes instead from Pureco's home in Ballantyne.

Located on the second floor of Pureco's home is a small study that has been turned into a makeshift studio. Her equipment is simple: a phone, a laptop for Gabriel, a desktop for Pureco, a mic with an attached headset, a telephone, blinking indicator lights signaling Internet access, a table, chairs for guests and a program installed on her computer called Blogtalkradio.

Welcome to Internet radio.

Growing economic force

Pureco - a visual artist and graphic designer who also teaches English as a Second Language at Central Piedmont Community College - is among 188, 000 radio talk show hosts who, according to Blogtalkradio, use its program.

Blogtalkradio boasts it's the largest social-media radio network in the world and the largest producer of Internet radio programming (podcasts), with more than 21 million unique visitors per month. Topics range from politics and religion to football.

The basic free package of Blogtalkradio allows a 30-minute show per day and up to five concurrent phone guests. A two-hour show with 55 concurrent phone guests is $39 a month.

Pureco started "Charlotte View" in 2011 and is its host and executive producer, although she's teaching Gabriel how to "prep" a show and be a fill-in when she's away.

Gabriel spent nearly two hours that Friday doing research and preparing questions so that he could participate in a discussion about vitamin supplements.

"I believe in the power of the Internet and the importance of small businesses and entrepreneurs to voice their passion and market themselves, " Pureco, 47, said.

Guests who discuss the work of their nonprofit organizations get free, discounted time or barter for time on the show, but people trying to sell items have to cough up $85 for a half-hour of time. Pureco has waived the $85 fee, she said, if it's a product she likes.

Five people listened to the live show, which ran from noon to about 12:45 p.m.

2005-12-24 14:11:18 by Marchosias

WPIR is Public Internet Radio

WPIR is Public Internet Radio, launched about a month ago, initially on Yahoo Chat, and has now outgrown the size of the Yahoo rooms. We can now be heard on InSpeak. WPIR follows a participatory format; any listener is welcome to come on the mic and in effect become a co-host. WPIR is non-profit and inclusive of all views and philosophies. Its purpose is to provide a forum for the exchange of intelligent ideas and discourse. General themes include topics on religion, politics, philosophy, ontology, economics, and lighter subjects and comedy as well. We also have periodic musical interludes, though WPIR is not a music station per se (we only play a few songs at a time at most, as more of a break than anything else)

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